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In this modern era, getting digital marketing strategy services is a smart way to run your business. It is crystal clear that full-service digital marketing services can reduce a lot of the hustles and bustles of promoting your business.

You will have two options – Hire an in-house digital marketing team or get an outsourced digital marketing team. Both of these have their own pros and cons. In a recent study, it is found that almost 91% of the brands are in-housing as a part of their digital marketing team. These businesses run like hybrids, leaders hire when it particularly needs specialization on a contract.

As per the statistics, 50% of businesses hire a digital marketing agency where the customers are investing 64% of the budget in social media and 55% in their website. Only 32% of the businesses don’t go for the agency.

Also, the amount spent on in-house digital marketing specialists, let’s say 80,000 dollars. Will only result in the knowledge of the same person whereas the same amount given to an agency might get your job distributed to specialists resulting in better marketing results.

If you want us to drill down more, let’s see the top 10 reasons why you should hire a full-service digital marketing company.

Your Spends Goes Right Where It Needs

All your business money is invested into the right needs. With thousands of personalized strategies to market your business, consulting experienced digital marketing strategy services allows you to spend the money right where it matters the most. They can nail down the suitable marketing strategies, and focus on what could bring the best ROI. You need not test every strategy for your products or services. They are competent enough to chart the best strategy.

Social media and paid targeting work the best in modern times. The key is to attract your target audience by slowly feeding your brand’s value. With a lot to say, they can also give you a full marketing shift.

Levels Up Your ROI and Market Share

Your competitors may appear to outnumber you but remember there are brands like Walmart that bypass 100s of regular businesses with innovation. It is not just a business idea, but even a new product can level up your business.

With million-dollar companies investing in marketing and brand reputation, it could be hard to reach your target audience. Without marketing, people wouldn’t be aware of your product. That’s where a full-service digital marketing agency can help cover all your marketing struggles.

In the latest sense, we see many small businesses organically shine with short-form videos like Instagram Reels, TikTok videos, and YouTube shorts. Your possibility to blow up the business is high.

Hyper-Personalized Marketing

Marketing these days is successful only when the strategies are hyper-personalized to the brand. Discussion of targeted marketing is a new way of digital marketing for businesses.

Your messages can be personalized to your brand message as well as personalized to your customers. A highly-relevant content will make them come back for more and help them make a decision soon. With advanced tech, you can keep track of your potential customers with their profiles guiding them throughout their decision-making.

You may be new to personalized marketing but your outsourced full-service digital marketing company isn’t. They will bring highly engaging and convertible leads as you need.

Get Advanced Analytics

How do you know if paid advertising really worked? It is not really easy to find out if you don’t know how or where to see the statistics. Moreover, you wouldn’t know what to do next if the campaign didn’t work. You can get deep analytics that could help you strategize your next campaign such as who interacted with it, who liked it, who shared it, who went for another action, who is the easiest to convert, who spends more, and what terms they used to find you, which platform led to lead conversion, etc.

That’s why you need an online marketing services company. With them, you can easily optimize your budget by cutting down the marketing cost where it doesn’t work.

Scale Your Marketing Without Hiring

Hiring a full-time team for your marketing may add to long-term hassles and salary payments. You also may end up hiring more marketing people for growing your business as your needs grow. With a full-service digital marketing team, you ask for any type of marketing strategy particular to their specialization whenever you need it.

Scaling with your in-house marketing team could be a barrier to such growth where it tends to be slow. Whereas your full-service digital marketing team will have marketers specialized in their niches such as SEO, social media, website development, etc.

Integrates With Mobile Technology

With many people glued to mobile screens, ignoring the rise of mobile phone users isn’t an option. Mobile marketing is a mix of various ad formats such as styles, customization, platform, websites, and apps.

This part is best applied by any renowned online marketing services company as they know the right strategies and technology that suits your business. You don’t have to know-it-all to start with mobile tech.

Get Measurable Results and High Conversions

Conversions are the key to your business!

Whether it is a product or a service, getting more customers and driving visitors allows you to get brand visibility. But getting to know how you can get those conversion rates in a wide range of possibilities might not be as easy as you think. The real conversion source drills down to a lot of factors. So, it is best to get consulted by a good digital marketing strategist for clarity.

Proper Direction in Marketing

Your strength in marketing entirely depends on what you do, how you do it, and where you spend it. This could mean spending on the RIGHT digital marketing tools, strategies, and resources. You need to know which strategy would work BEST. This is easily sorted out with better digital marketing strategies services such as campaigns, automation, actionable analytics, and marketing strategy.

In a fraction of the cost and time, your online marketing services company can customize with real-time data that will direct you in the right direction. They can even do everything from scratch aligned with your business and are up to date with the latest trends.

Effortless Digital Campaigns

Running a digital campaign is hard, but with the best digital marketing company you don’t need to reinvent the whole marketing strategy. You can just pass it on to the team, preventing a lot of errors and poorly executed strategies. An experienced digital marketing team, it helps you identify all the trends of your customers, revenue opportunities, and where you can excel to outperform the competitor.

You Can Focus On Running Your Business

Unless your business is a digital marketing agency, you can start prioritizing improving the profitable areas of the business while we can work on your marketing. It is also an option to hire in-house marketing experts to work on marketing.

Marketing needs to be learned, applied, and experimented with new things. Out of all the possibilities, there are numerous advanced tools, various platforms, and time outside your actual business. This is why it is best to hire a digital marketing agency for the best results.

Partner with A Reliable Digital Marketing Company and Get All Your Specialized Experts

Digital marketing for businesses is evolving every year and full-service digital marketing companies are big-time savings and never exhausted with new ideas. All you can do is sit back and enjoy getting good conversions. Zaigo Infotech would love to be a silent success partner of your business.

Businesses innovate many ways to increase website traffic and there is generally a lot of misconception about what brings in results. Using the latest proven techniques will definitely increase visitors to your website without much effort at some point. It is all about the beginnings. When you are jumbled between writing a blog post, and social media posts, and strategizing for a new email campaign, it is even hard to look back and see what’s driving traffic to your site and what isn’t.

We have nailed down the top 5 useful ways to increase website traffic.

Let’s break it down one by one:-

Put a Strategic but Attractive Content

It is not about creating content but about creating memorable, interesting, and distinctive content that cuts through all the noise in the online world. It doesn’t all just have to be about humor, entertainment, and memes but it should also be quite useful or insightful that will make them come for more.

When it comes to Google, your content should be accurate, reliable, specific, consistent, and thorough. This is why 434% of the websites that have featured blogs rank higher.

Some key tips to remember:-

• Strategize your content to your audience’s personas
• Optimize long-form content
• Build a community and engagement-driven platforms
• Keep paragraph short with 2-3 sentences
• Use a clear and readable font
• Make it interesting with images and videos
• Fill your content with bullets, lists, and headings

One of the other ways to increase website traffic is to give out industrial-focused content (which can be gated or free) to make them bookmark your website and come back for more. Great content usually maximizes your returns and will help you find new leads.

Staying in Trend through Social Media Channels

We have literally seen the news about brands that nailed the social media campaign or that controversial advertisement or massive brand collaboration that awed you, right?

Social media is a huge place to attract like-minded people and a diverse range of people for a message you stand for. Brands have the privileges of directly interacting with their potential customers, building a community, and replying and reposting content that is beneficial in the long term.

Social media is a massive traffic generator for your site, and most of which could be referral traffic. But, once it is popular, it will significantly increase traffic on the website. Learning the nuances and themes for each social media channel will increase visitors if done with a clear CTA. All you have to do is to amplify the brand’s message and promote a sale on your website.

Some tips to follow are,

• Use trending hashtags
• Follow a strategic content calendar
• Target amplifiers
• Run a paid campaign
• Interviewing thought leaders
• Dynamic tweets
• Post at the right time
• Hashtag outreach
• Influencer marketing

Paid advertising and target amplifiers are the best ways to market your product. They deliver the right messages, reach your target audience, and increase traffic on websites.

Use Advertising to Make a Sale and Increase Website Traffic

This one isn’t free like the others. Running a campaign is a huge budget deal but one of the super effective ways to increase website traffic. Choosing the right strategy will pay for itself as it can instantly steal clicks from top searches, social media attention, and other channels.

One can always start with a “trial-mode” paid campaign and then gradually gear it up to a full advertising budget. On the flip side, if you have SEO locked and perfect, paid advertisement will increase website traffic.

It is also important to set advertising budget goals, before investing tons of money in it. When doing PPC, it is important to do an A/B campaign with different ad groups, channels, and keywords before spending it on your best advertising method.

Quality Backlinks

You need to mark yourself as an authoritative and credible source in this industry in order to rank higher. One way to do this is to strategically create cluster model content slowly acquiring high-quality backlinks from your content.

Another way is to earn links from sites that have high Domain Authority. The more you get those, the more you increase your own domain authority. Building quality backlinks is one of the substantial ways to increase website traffic.

Some of the link-building strategies include,

• Pitch your guest post/article to credible sites that welcome guest posts
• Get a good SEO tool like SEMrush where you can get a list of broken links on other websites and offer yours as a replacement
• Create evergreen and high-quality content that is irresistible to be linked to

Usually, shorter content (<1000 words) gets fewer shares and backlinks than long-form content. When the users visit your profile, we hope that it will lead to a purchase.

Optimize with SEO

There is one problem if all of the above 4 didn’t work. They won’t increase visitors to your site if no one can find them. The first page of Google captures 71% of search traffic clicks.

Use Targeted Keywords!

This increases the overall visibility in the search engine. SEO strategy is a grand scale. Using long-tail keywords will lead your page to more relevant searches. This means that the higher the search volume, the higher traffic potential is, right? But note is, some broader search terms are hard to rank but it gives you the highest visibility to the website.

We have got the keywords but keyword placement is like a bread and butter of on-page SEO. It helps the search engines to understand it better on relevant search engines.

Some of the best keyword placement practices are,

• Title tag (meta title)
• Meta description
• H1 heading
• At least two H2 headings
• Body Content
• First 100 words
• Image file names and Alt Text
• Internal Linking

Improve the SERP appeal by optimizing important pieces of information on your site. Always add 1-3 links that connect to your own page. This will make the visitors stay on your site and allow them to get more value from your website which contributes to site authority to boost website traffic. Manage your page speed especially optimized for mobile view or else the bounce rate will go sky-high degrading the website’s worth. Make all your websites more responsive and ensure accessibility across many sizes of devices.

How to constantly improve SEO ranking,

• Refresh and update your content
• Update the statistics, information, and stats
• Replace outdated visuals/illustrated concepts
• Add more internal links to recent resources
• Fix broken links and error
• Update the content with new keywords

Conclusion

We hope this post gave you a good insight into expert ways to increase website traffic. So, now are you ready to try these optimization techniques? Are you gonna syndicate your content on an online publishing platform or go on straight with your website? Or both?

Or how are you planning to strategize your content?

If you are stuck anywhere in this process, contact us for expert support from Zaigo Infotech. At Zaigo Infotech, we will listen to your vision, mission, and long-term and short-term goals to meticulously understand your business and strategize to bring results. We are also a result-driven organization where you can approach us to boost website traffic.

With proven marketing techniques that keep you ahead of the competition. We provide full-service digital marketing strategies such as SEO, SEM, Content Marketing, SMM, SMO, ORM, and email marketing.

Proven SaaS Marketing Strategies

Owning the “No.1 Workable Strategy” for SaaS solutions is one of the big challenges for even the top digital marketing services.

We are going to discuss the top 10 powerful SaaS strategies that convert. Some of these are very obvious while some are twisted with bold takes. Selling SaaS products is complex as most of them are not tangible and are built with different features. That’s where the specialization of a digital marketing company comes in. Hence, the messaging should be simple and catchy enough for the target audience to get the ability of SaaS products in solving their problems.

It is all gonna be fiercely competitive and innovative to win customers.

Let’s dive into the “Top 10 Killer SaaS Marketing Strategies” blueprinted by top digital marketing companies.

Limited Customer Choice

It is great to provide SaaS customers with all possible options, right?
Wrong! Many proven strategies vote for simplified and limited choices to get better conversions.

Offering limited choices pays dividends for the moment. In fact, “SaaS pricing” is a whole topic that determines which pricing model is the best such as flat-rate pricing, usage-based pricing, tiered pricing, per-user pricing, per active user pricing, per-feature pricing, freemium model, and so on.

A moderate “market-standard” pricing will work effectively against competitors and prevent you from going bankrupt.

Be Transparent About Pricing

However good the idea is to presumably make a ladder of customer’s interest in the service before revealing the final price, it will definitely reduce customer acquisition as the lack of transparency can be frustrating to the majority of customers.

Also, it might make your prospective customer suspicious about your SaaS product in general.

Leveraging with Freemium or Free Trial

Freemium models are the tower of strength in SaaS marketing. Many famous SaaS models must have a free trial. This is a great magnetic marketing technique that will pull the customers to your sales funnels.

Also, it allows the signed-up users to test the benefits and their features with their business. The whole SaaS sales model is just really like “visitors -> free trial -> paid subscriber”, they don’t have to pay but they eventually will once they see its worth. 75% of the free models are a part of their online marketing strategy.

If they aren’t motivated to convert, it is the best bet to send an email reminder about the ending of the trial period or irresistible offers for conversions.

Design an Easier Sign-Up method

Give the best reasons for your potential users to sign up for your product and make it easily accessible. The subscriber may decide anytime at their decision stage and it shouldn’t be a struggle for signing up for the SaaS model.

If they are at the decision stage, they might already be aware of the key points of the product by the time they read or watch anything.

Even after choosing to sign up, there shouldn’t be any big obstacles or a reason for not signing up. Keep the forms simple!

Include Discounts and Deals

Deals, discounts, and offers are crucial steps in the whole SaaS marketing strategy. Offers depict that they get to have higher value among the customers. It also works best with upselling and cross-selling.

While you profit from deals and discounts, make sure you run them only on occasion, or else people might stop perceiving them as a special offer and treat them as a regular price. Offers are common things as it attracts more, but apply them relevantly in your overall marketing strategy (it could be random discounts and offers from a Facebook post too).

Write Clear CTAs

A clear call to action (CTAs) on every page of your website makes it as frictionless as possible in the overall customer journey. The most common CTAs are “Pick a Plan” or “Sign Up Free” as your prospective users pass through the websites.

Sometimes, with just a few clever CTAs, prospective customers might already see themselves at the payment stage without realizing it.

Make every CTAs trackable and always check where they stop to continue optimizing it.

Upsell and Cross-Sell

These two are untapped gold mines that can earn more profits. 44% of SaaS companies get 10% of new revenue from cross-selling and upselling. The idea is to get them upgraded to the highest package possible to their needs, hence the online marketing strategy is gradually taken one step at a time.

Check if their customers have upgraded to their highest profitable package or if they have subscribed to all your add-ons.

Build an International Team

With the emerging SaaS expansion, it makes sense to grow your team to cover the whole world. While the U.S. and Europe seem to lead the industry, it is a great idea to host in growth-intensive markets such as China, India, the Philippines, Indonesia, Thailand, etc.

Setting up local offices in those countries can raise overhead costs. One of the best ways to do this is by hiring people who speak the languages, know the cultural nuances, and can follow the local news to bridge the gap and expand the connections.

Incentivize Referrals

Referrals are one of the effective ways to reach new audiences. With just a free month of services, your customers may refer a friend or colleague. Ideally, a long-term subscriber is concluded to love your SaaS platform.

So it is the best bet to ask for referrals. A referral bonus could be a form of added premium features, subscription discounts, or anything from a full-fledged referral program. If you are making a SaaS B2B online marketing plan, too many upfront steps can derail the process. At the initial stage, ask for as little information to sign up as possible. After your customer is fully committed to your product, you can get the rest of the detailed information from the customer.

Hijack Online Conversations

Always start a straightaway conversation with the client on online marketing platforms. This is a common tactic followed by digital marketing services to closely help their prospective customers. It works well because people love interacting in online spaces. Hijacking conversations are usually found in virtual event platforms, chat rooms, etc.

Conversation strategy should pertain to different prospects that you converse with. Ask, answer, and check their current stage with your product.

Bonus Tip: Testimonials are a powerful way to attract new customers. Trust ratings evidently push to 19% it also encourages your happy and loyal customers to leave a review for your product.

As a quick recap, let’s list down the top 10 SaaS marketing strategies that everyone should know about.

 

 

Every SaaS application development company has its own digital marketing strategy, tactics, success, and performance metrics which are all critical to consider before implementing a strategy or hiring a team of experts from a digital marketing company. At Zaigo Infotech, we curate our strategy for SaaS products on the right channels, contents, and tools that will take your SaaS product. We will use stronger success metrics and track your metrics.

If it’s too much for your business to handle, our digital marketing services would like to climb you up with our expertized team that converts traffic at multiple channels.

A SaaS digital marketing company with measurable acquisition metrics, success metrics, and goal-driven online marketing strategies.

 

Software as a Service SaaS applications is a modern way of revolutionizing revenue streams and one of the fastest-growing business delivery models.

SaaS is largely preferred as it can be charged monthly, per-user basis, or, annually giving it the largest value for money. Some examples of SaaS include Zoom, Slack, Hubspot, Shopify, Dropbox, BigCommerce, and so on. For its supreme benefits, such as flexibility and the ability to scale, data protection and privacy is the downside of it. Yet, SaaS application development is still growing as it enhances the workflow while saving a big fortune on another hand.

In simple words, it works like rentals where you are authorized to use it for a short/agreed period of time.

Let’s see the top benefits of a software-as-a-service application development business model

Greater Mobility

In the post-pandemic era, this has been one of the essential needs to get the convenience of working from anywhere, and on any device. With the SaaS Software Development business model, the user/customers get to enjoy accessibility anywhere with just an internet connection.

This makes it 10x times easier instead of installing bulky applications or accessing through a VPN. This model supports remote working teams which is one of the popular demands after the Covid-19 impact.

software as a service application is liked by many for its easier access, time-saving, and effort in adapting new software programs that can solve technical issues quicker, ensure data security, and handle tedious technical tasks. All, in the end, make the workforce assigned to more important business activities.

Save Millions!

One of the top noticeable benefits is the cost-saving of the business. It eliminates all the upfront installation software as well as hardware, licensing, upgrade, and maintenance costs. It is a total pay-as-you-go concept where it will allow businesses only for software they use.

Developing a customized SaaS application can cost a fortune and will burn their pockets. It increases the difficulty level of small and medium-sized businesses leading to getting better SaaS Software Development in this case. It creates a lower threshold with 1 month, 3 months, 6 months, and yearly packages.

There is no maintenance cost as all the customers will split the cost in the bill. Hence, this is the reason why it is viewed as a gold mine among startups. It is faster, cheaper, and less labor-intensive and works on all platforms.

Trial and Testing

When customers buy SaaS applications, they don’t have to worry about installation, configuration, and maintenance. The end users are saving money in the process allowing the startups with no funds and expertise to start their businesses.

With the flexibility to test with a free trial, they can continue using it if they require it only for a shorter period of time. Any startup can just pay for a month and try it out.

In this way, they can completely avoid the IT department for every activity they do.

Higher Scalability

SaaS application development is a great advantage for their dynamic workflows which can completely shift and adapt to the changing company’s process and workflow. This saves a lot of time and money that will need to be given to a SaaS software development partner when you can easily shift to a higher plan or a more convenient one.

It also reduces the time delayed for deployment and starts getting benefits from the business quicker. There is an upturn for Software as a service application creators getting benefitted from having paid a small amount every month rather than always being in a constant hunt to find high-paying customers.

It offers flexibility that allows users to try the demo/trial version without handing over payment details. This feature is loved by many and works wonders for word of mouth and marketing. Once they are used to your application or see the value it provides, they will most likely pay for the SaaS application, and like the cherry on top, they will recommend it to the other relevant users. It is a perfect ‘nothing to lose’ SaaS marketing strategy which will leverage your SaaS application to more potential buyers. Hard selling is not required in most cases.

Advanced Customer Support

Software as a service solutions can provide a guaranteed level of service that can satisfy the demanding needs of the customer. As a result, a SaaS business model in terms of customer support can build stronger relationships and support them up close throughout the service lifecycle.

The customer support model which provides 99.5% of availability is a super hack business model in any industry. Unlike traditional times, it doesn’t have to be a labor-intensive process anymore, SaaS automation makes it 100x times easier with fewer user interventions and allows less human error with data integrity.

Safety and Security

Business information couldn’t be anywhere safer than a SaaS application. Even two geographically separated data centers can act on the same solution ensuring continual services.

But usually, SaaS application solutions come with the whole package of software that reduces risks. SaaS software development solutions are always backed up with advanced technology. This is the very reason why it is deemed to be the most secure option leading to an expanded market.

With an increased scalable feature, it helps the business to increase the number of users. And, it also never takes time to get the number of users to expand to your overall business model.

It is another dimension with adapted cutting-edge technologies with on-demand solutions with a lot of customizations.

Conclusion

SaaS is the future of computing. SaaS application development done right is a substantial investment that assures greater flexibility to scale and grow. But, it is not fully beneficial, you need to thoroughly research before bringing a SaaS application to the market.

Too many successful and popular SaaS application development companies have generated enormous revenue to date. If you are looking to create a thriving software-as-a-service application, from scratch.

At Zaigo Infotech, we carefully analyze, take responsible steps and stay involved in our project to the end, and support further. Zaigo Infotech is a customer-centric SaaS-based web and mobile app development service that increases the company’s growth and earning potential. Contact us to schedule a quick discovery call.

 

Finding a good and reliable SaaS app development company can be very challenging!

SaaS is the largest segment of the public cloud services market which provides equal opportunity for all businesses. It has been a long time since even bigger companies like Microsoft and Adobe are looking in that direction too.

One of the primary advantages of creating a SaaS application is its auto-update functionality, permanent availability, and no-downtime deployment. It just cannot be easily built, it is a very resource-intensive and time-consuming project while reaping its benefits.

We have a little guide for you to select your SaaS app development company that will fit your business needs. Before everything, you need to know what are the best features that are found in a reliable SaaS Development Company,

 

 

Hopping on to the list of things you need to consider when choosing your technological partner. Let’s see this one by one in brief.

Know Your Requirements

Identify your project requirements from the hiring model to budgetary expectations. Know your goals of your app, the type of the app, and the future innovations or additions that may be possible in your industry.

Here are the types of SaaS Applications you need.

• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Accounting Software
• Project Management Software
• CMS and E-Commerce Platforms
• Communication Platforms
• HR and HRM Solutions
• Payment Gateways and Billing Solutions

Always occupy and pre-plan ahead for unexpected budget costs.

Review Your Top SaaS App Development Company

Once you have completed the blueprint of your project and its ideation, look for the top SaaS Software Development Services offered in the surrounding areas you are looking for. Browse their review sites, compare them with development companies, and sort out your preferred SaaS app development company.

Reviews give an outer perspective of how good a company is. Ratings and reviews are a good staging for the overall company’s credibility and reliability. Top review websites like Glassdoor, Clutch, Goodfirms, and many websites with unbiased review platforms are a great place to start your hunt for a good SaaS app development company.

Evaluate their Technical Expertise

Usually, SaaS Application Development requires proficiency in the latest and different technologies. It is best to look out for a team of developers with wider technical expertise. Make sure your team has adequate knowledge to develop and design the desired application.

Look for their expertise in developing cloud software and the complexities of the cloud linked with SaaS products.

List out the SaaS technologies they have developed till now. Check if they have developed mobile or web applications. If you are building an advanced SaaS Application, then a broader experience in AI, Data Science, ML, etc.

Check their Project Management Capabilities

Check their project management capabilities from scratch to end. The SaaS Software Development Services should demonstrate how skilled they are and how they intend to manage it all. As a green flag, pick the companies with no long term contracts. Contracts with low-quality development teams are a big loss.

Offshoring SaaS development is often a smart and tricky way to the whole development. Quality control check is the one key check you should look out for when hiring an offshore SaaS application development company.

Learn Their Methodologies and Communication

A SaaS Application Development Company usually shares their methodologies or process while on the discussion. There are two ways any SaaS Application Development will approach the way you have your SaaS requirement,

• If the brand has clear objectives, then the SaaS Application Development company handles the projects with various intensities based on inputs.
• If the brand requires help at every stage, then the SaaS software development works optimize and handle every step in the application development process.

Communication is a key in choosing a SaaS software development company. Either local or remote, the regular progress reports, and communication. There is a fair chance in choosing a remote or a distantly located SaaS development company. Moreover, check how they react if you leave your feedback during the development process.

Hire Developers At Your Range

If you are unsure of which language to choose, then consult with an experienced set of developers who can assist you with coding and maintenance.

Instead of long contracts, consult, and hire the developers with exactly what the company has expertise in what you’re looking for. Pre-plan your requirements, screening process, communication, project details, and technical expertise, and determine the market reach of the tool beforehand.

You can fit in your 70% of requirements using the above tips. The rest of the 30% is based on your project requirements and capabilities.

Bonus Part

What Are The Possible Risks That You Should Be Aware Of?

Advanced and Customized Solutions

SaaS Developers who create customized solutions, especially for something more critical, then the brand will be completely dependent on various technical stuff.

Security Concern

Enterprise cloud-based SaaS applications store confidential information outside their servers risking the security.

Performance

Locally installed SaaS applications are vulnerable to internet connectivity and longer loading time to perform its operations.

Choosing a Trustworthy SaaS Application Development Company

There are literally too many in this world to just pick one and it is not an easy task.

With the ever-demand of SaaS applications, any delay or misconception will earn competitors. Therefore it is better to rely on a custom software development company that has the maturity to understand the market trends and ways for growth.

In that context, Zaigo Infotech is one of the most reliable SaaS application development companies to build your SaaS platform. They handle from business analytics to the development process and completely stay involved until it is released.

Just like them, make sure to pick a fairly competitive SaaS application that will equally invest in the company’s success.

There are hundreds of “Best WordPress Hosting Providers” offering everything from cheap to premium managed WordPress hostings. But, our goal is to go beyond and find hosts that offer quality services at different price points. The final pick of your WordPress hosting determines your dream website’s overall speed, reliability, security, and health that matters. We have compiled the best 9 WordPress hosting services that might work the best for you.

Let’s break down every WordPress hosting below and get a wider look.

Bluehost

Bluehost is one of the most popular, oldest, and largest WordPress hosting providers started in 1996. It is one of the lowest-cost options to host especially for those who are just getting started. It works for everyone from entrepreneurs, to businesses, and also gets to enjoy reliable support with WordPress installation.

Here are the Best Features of BlueHost,

• Free Domain
• Free SSL certification
• Free Business Email
• One-Click WordPress Installation
• Enhanced cPanel Interface
• 24/7 WordPress Support
• Affordable Pricing

Bluehost is a great choice for most beginners or intermediates and experts. Also, to effectively use this, there’s 24/7 support with guides, video tutorials and chat in case of any troubleshooting complications.

WP Engine

If you’re serious about high-traffic blogs or business, WP Engine is better-managed WordPress Web Hosting. You’ll save a lot of money and offer additional advanced features that others don’t offer.

WP Engine maintains speed and security, meaning you don’t need to put effort to maximize performance from your end. You can’t rely on plug-ins every time and they offer automatic plugin updates, backup plugins, added security features, and ward off brute force attacks. On top of it, WP Engine has excellent service support 24/7 that will track your service tickets and comprehensive knowledge base. That’s why WP Engine can be taken seriously if you value your business.

SiteGround

SiteGround is officially recommended by WordPress.org making it an excellent choice for any size, type, and easy-to-use tools while setting up the website. For support, SiteGround offers 24/7 live chat support and phone calls. They are best for providing fast web hosting at cost-effective prices.

• One-Click WordPress Install
• Offers a Starter Tool to Create a Website
• Top-tier Web Performance with NGINX, HTTP/2, and PHP7
• Free CDN
• Top WordPress Security Features with Automatic Upgrades
• Custom Firewall Rules
• Staging Tool for a Testing Environment
• Top-Rated support by Phone, Chat, and Email Tickets

SiteGround is a good, cheap, and reliable WordPress hosting provider but the downside is the storage space. SiteGround offers from 10GB to 40GB but it cannot upload a lot of pages and media content.

HostGator

HostGator is a huge hosting service known for its low prices. The cheapest plans feature free migrations, a clean control panel, and advanced security. HostGator is a notable cloud-based WordPress hosting platform which means less downtime and faster load times.

• Low-Cost Pricing
• Free Migrations
• Cloud-Hosting Provider
• Ranks Best among WordPress hosting providers
• Free Domain
• SSL Security
• Unmetered Bandwidth
• Automated Updates

BlueHost may be WordPress’s top provider, but if you ask which is the evolving best WordPress hosting provider, the credits to HostGator. It offers strong plans across the board and quality WordPress web hostings.

DreamHost

DreamHost is also a leading WordPress hosting platform with 1.5 million websites on the internet. It comes with a user-friendly website. They are packed with good reviews and performance that are promising to build your webs

• Organized Control Panel
• 24/7 Expert Support
• Daily backups and server caching
• A FREE domain
• A Free SSL certificate
• Pre-installed WordPress without Manual Installation
• Makes your site faster by 200% with Solid State Drives (SSDs)
• 100% Uptime Guarantee

DreamHost is a US-based team of professionals supporting their users with active chat support. It offers backups and server caching with both site’s performance and storage. Award-winning support is available anytime you need it.

GreenGeeks

GreenGeeks is a unique eco-friendly web hosting company designed to save 300% energy commitment. You will get automatic updates, one-click WordPress installation, security, and 24/7 expert support. Automatic backup every 24 hours is a huge plus so don’t worry about losing content.

Look at the top features of GreenGeeks WordPress hosting:

• Green Energy Web Hosting
• One-click WordPress Install, Auto-Updates, and Daily Updates
• Free Domain
• Free Encrypted Wildcard SSL
• Top-tier performance with PHP7, SSD, and CDN
• Advanced Security and Zero Vulnerability
• 99.98% Guaranteed Uptime

The lack of a managed WordPress plan is a shame, and it’s not the cheapest host on our list, but the whole GreenGeeks is a solid choice.

Kinsta

Kinsta is an expensive web host but delivers great performance and scalability for growing WordPress websites. They can handle 25,000 visitors monthly unique traffic in the starter pack allowing up to 3 million unique monthly visits per month in the advanced package. This makes it a good medium for a bigger audience. They have a user-friendly panel for maintenance so it becomes very easy.

• Free Migrations
• Daily Backups
• Stronger Security
• User-Friendly Dashboards
• No Worries about Crashing Down
• Good for Seasonal Traffic Performance
• Customer Support

It has a dashboard that serves us a control center with a wide range of analytics, control center, and manages users with all levels of access.

Kinsta can handle high volumes of traffic. You don’t need to worry about outgrowing your website and keep pulling in traffic. Also, Kinsta has the same features across every plan.

GoDaddy

GoDaddy has many impressive strings to its bow. For beginners, this is the world’s largest domain registrar for their promotions. It boasts an impressive website builder and offers well-managed WordPress web hosting.

You know GoDaddy as a domain registrar with a plethora of web solutions. GoDaddy offers simplicity, easy onboarding, SEO-friendly websites, and security support.

They handle

• Installation
• Daily Backups
• Software Updates
• Free Domain and Email
• Compatible with WordPress Add-ons

A2 Hosting

A2 Hosting is a well-known WordPress hosting provider where it offers a developer-friendly web hosting platform that has higher flexibility and developmental features. A2 hosting provides shared or managed to host plans for WordPress,

• It has Auto-Setup for WordPress
• High Performance with Fast SwiftServer platform
• Free SSDs
• Free HackScan Protection to Help Block Hacks
• 24/7 Expert Support Available

A2 Hosting is very developer-friendly and its money-back guarantee is one such unique feature. If you need a fast web hosting service with great upfront pricing and want to scale up the website growth.

Visit their website and analyze A2 Hosting’s pros and cons before signing up, paying for their hosting service, or just testing it up. A2 Hosting provides both shared and managed WordPress Web hosting plans.

If you are planning to HOST it, then pick “Your” Best WordPress Hosting Provider

Hope this comparison received the best knowledge for your website. WordPress hostings must be chosen after a pure comparison of the speed test, performance, user ratings, visiting, and testing experiments for large traffic each month.

Review their pricing details and plans thoroughly.

We have previously shared articles that are helpful if you are trying to build a magnetic successful business that will match your needs.

How Zaigo Can Help You With WordPress Hosting Providers

Zaigo Infotech is equipped with a team of experts who can work on your IT needs from scratch till the end. We are working with a technically strong team with more years of experience who have updated knowledge in the field. Schedule a call with us now for any of your IT requirements

Successfully outsourcing your IT needs through software development services is one of the hardest things. This could be one of the biggest steps for the welfare of your business to provide better, faster, and more efficient service to market or scale up your product. It is found that, within 5 years of the contract, 50% of the trust fails. However, we have some tips on how to form a trusted relationship with your software product development company. Following this, you might also maximize the benefit for both parties.

Increase Flexibility

You can scale up your outsourcing software development services based on our needs. Having an agreement that they get to pay only for the expertise you need is beneficial and will result in a much smoother process.

Build a Strong Foundation

This is one of the most common challenges as real-time engagement with the outsourced software development company is often complicated. Both parties must be motivated enough from the beginning to achieve this. Outsourcing software development companies should feel like they are also an important part of your organization.

Layout the Outsourcing Rates Professionally

A successful outsourcing project should pen down the company’s overhead cost, team building cost, selection of appropriate candidates, clear partnership agreements, and contract details. This demonstrates that you are a professional and important in the long run.

Why because pricing problems with outsourced software development companies are usually tricky.

Even a slight misunderstanding or omitting little details of deals, project expenses, or profits can ruin trust and understanding. A well-crafted and thorough contact agreement related to financing, commission, and pricing will save a lot of errors, and unexpected costs in the long run.

Establish a Clear Goal

The higher chances to fail the coordination and trust while taking your outsourced software development services. If you don’t know what exactly is your project/company’s objective or priorities, then there is a higher chance that the outsourcing project will fail. Share your project requirements completely without any hidden information that will dismiss the value. Also, note that they will help you technically and won’t just accept commands and apply them. Communication is the most predominant problem of outsourcing for many businesses.

Break the Barrier

The cultural differences and language barrier becomes a problem when working with offshore software development companies. This is also one of the top reasons why it roots misunderstandings and miscommunication in many instances. This doesn’t however stop with you, but they have to understand it well too.

When working with outsourcing software development services, emails aren’t efficient! Many other project management tools will move the project more efficiently such as Monday.com, Trello, and Slack. Regular check-in on those platforms with your team members and sufficient feedback while on the project will usually end up well.

Risk Sharing

While you are working with your in-house team or with an outsourced software development company, sharing the risk with balanced compensation is the key.

In addition to the cost reduction, you share the risks with the external outsourcing software development service provider. While you have your in-house team working on some projects, this outsourcing team can pitch their expertise as well.

The key here is to find a software development company that you can easily trust!

Zaigo Infotech is a next-gen custom software development company in India with 10+ years of experience in handling B2B and B2C solutions. We will guide you through everything from the initial stage to maintenance. We will give you a competitive advantage by choosing us, boosting your company’s revenue and online presence.

Just like you build a home with the best resources, you need the best tech stack for startup to make your project work. Many good startups fail due to poor implementation just like wearing designer clothes with an outdated handbag.

Launch your startup fast, scale quickly, sustain it with multiple issues, and not shut it down.

What is a Tech Stack?

A tech stack is a set of programming languages, libraries, and tools for creating a software product. It typically has two sides – server-side and client-side also known as front-end and back-end.

Choosing the best tech stack for startup has a long-term impact on our software application.
Some of the impacts are as follows,

• Performance of your application
• Scalability of your application
• Storage of data and security of your application
• Our cloud hosting solutions

Software and IT trends change in the blink of an eye but it is crucial to keep yourself updated with trends to shine in the market.

Top Factors to Consider While Choosing Tech Stack For Startup

Accessibility

Choose the readily available tech stack that can be shuffled between mobile/web development. And, one should also consider the technology’s price and cost of the developer.

• Pick the best tech stack for startup that is most convenient and easy to access for both the developers and the company.
• Usually, the most popular and up-to-date technology, and the more expensive it is, the more competitive you will find to attract the best talents. Finding an alternative tech stack will also help cover your budget.

Note: Pick a tech stack that motivates the developers on your team. Businesses generally want stability whereas tech people always look for innovation and chase new technologies. This is the best way to retain the developers. Over the years, old-fashioned tech won’t attract new talents to your company. Bitter truth right?

Let’s continue with the next factor,

Community

The tech stack you choose should have an active and vibrant community. The more active your tech community is, the more learning resources and support the developers will have to nail the latest trends and support the technical issues.

It is a key factor that any developer will love when they are in the process of web or mobile app development.

Time to Market

For a startup to succeed, speed and timing are critical. Check your competition and make sure you are the first one to launch the jackpot. The longer you are stuck in the development phase, the more money you will spend.

Your investments come in handy if you are not bootstrapped. It’s a race to the top.

Scalability

Choose a tech stack that is easily scalable. Make sure your tech can handle multiple requests as it grows. With hundreds of requests per day, your product should function perfectly but this will continue as you gain traction and get more requests.

Project Size

The perfect size of a startup is not about creating the largest startup but rather about gradual business growth. Building a Minimum Viable Product (MVP) that will allow you to collect necessary feedback from your target audience and determine which features are missing.

Project Type

Your technology stack for web applications or mobile app development will be heavily influenced by whether you want to build a marketplace, a social network app, or a file-hosting service. Complex and combined platforms need specially designed web technologies.

• Ruby is an excellent choice for creating a marketplace or e-commerce website. Fiverr, Airbnb, Shopify, and Couchsurfing are a few examples.
• Python is a good choice for a social media networking app. Just like Facebook or Instagram.
• Are you planning to create a game similar to Minecraft? Then select Java.

Mobile vs Web App

You need to pick the right development requirement. This works only if you know your target audience well enough. How would your customer use a mobile or web application? If it is a mobile app, is it an Android-based app or an iOS app?

Conclusion

No tech stack for startup is a perfect fit for every type of web or mobile application development. Each tech stack has its own pros and is designed to solve a particular set of problems. So, picking the right technology stack is important for your tech startup or web development project.

You will be surprised by the unplanned changes, the times when you have to rewrite the code with another language, migrate your data or change your hosting provider that drains your time and money more than you think. But you have got luckier by finding us, Zaigo Infotech!

Zaigo Infotech has a long-standard name in USA and India to hire a great set of offshore developers who will help you get a competitive boost to your business. We provide next-gen web development and design services that will convert your dream into reality.

Major changes in the IT sector have redefined the way of hiring developers, as they expect a diverse range of skill sets.

Start-ups in the IT/software industry love the pros of “Jack of all” also known as Full-stack developers. It is quite assumed to be true that they can handle everything. But who do you approach for more specialized projects? Caution, if identified wrongly, a person who you thought the best might end up being the not-so-right person for the job.

Well, you can either hire developers according to the need of the hour or by contract or full-time. It totally depends on your requirements. (Where will you go? Zaigo Infotech. We offer a wide range of developers to your project requirement.)

First, you must understand the key differences between a full-stack developer and a specialized developer. Some notable differences are as follows.

Full-stack developer	Specialized developer
Handles both front-end and back-end	Either front-end or back-end
Best for small projects (End-to-end software development)	Best for large projects (requires a team to finish the lifecycle)
Highly economical	More expensive
Good with time-constrained jobs	Needs sufficient time
Low complexity projects	Advanced/complex projects
Reduced meetings/discussions	Frequent meetings/discussions
Dependability is high (hard to continue without them	Less dependability (The project may continue with the help of others)
Errors/Bugs cannot be directly assigned easily	Easier for clients to report a bug due to transparency

 

Businesses may need both full-stack developers and specialized developers based on the requirement. It all drills down to “when”, “what” and “why” to hire a full-stack developer or a specialized developer.

When to Hire a Full-Stack Developer?

When an idea has to be deployed quickly. They are most preferred by startups and new IT/software projects as they manage with less time, budget, and resources. They do wonders if you want to hassle without a big team.

They are cross-disciplined and can overlap with any issues from the front end or back end smoothly. Also, they take responsibility for the entire project instead of picking a part of it.

Why do businesses pick Full-Stack Developers and What Can They Offer?

Full-stack developers are skilled with a vast pool of the latest IT technologies and are very versatile in application development. They can offer a variety of skill sets instantaneously like,

• Front-end development
• Back-end development
• Database
• Software Testing
• UI & UX design
• Architecture, roadmap, and scalability.

They don’t necessarily build software from scratch involving many hours of manual coding. Instead, they smartly use developer frameworks, tools, and libraries, to reduce the work.

When to hire a Specialized Developer?

If you got a long-term and more complex requirement, then a specialized developer can nail the best. They can leverage their field of expertise to develop a precise and high-level software solution.

They can drill down in-depth technical concepts and work with a team of specialists to complete a project. They use specialized tools, frameworks, and workflows to make a high-quality project.

Why Do Businesses Pick Specialized Developers and What Can They Offer?

Specialized developers have a great knack to code and deliver even the advanced technical requirements. They are the immediate “go-to” person to discuss a complex technical project.

They most probably offer the best solution to a complex technical requirement. They are known for

• Practical knowledge of the latest technology
• Advanced coding/technical knowledge
• Assists better with complex projects

Unlike full-stack developers, we cannot define a specialized developer. For example, a Python developer will work with

• Python frameworks such as Flask, Bottle, Web2Py
• Knowledge of Python libraries
• Familiarity with ORM libraries
• Version control tools

We hope we have made a clear distinction between these two types. We can conclude that it can never be categorized without knowing the requirements of the project (It varies from project to project ).

Carefully pick your developers to avoid unmet goals. If you are still confused, our experts can guide you better. Deemed as one of the top offshore developers, we can clearly lay out the best plan for a requirement. At Zaigo Infotech, we offer a team of dedicated developers to handle your project.

We are a team of skilled remote developers who can scale up your IT needs 10x better than before. With Zaigo Infotech, you can hire remote developers to handle your IT requirement, you can focus on closing your business deals.

We have got your back!